Most fashion brands think they need more:
More styles.
More drops.
More marketing.
But the real issue?
They don’t have products people actually want to buy.
They don’t have a system that turns those products into profit.
So what happens?
They keep designing new things.
Keep watching competitors.
Keep hoping something will “take off.”
And nothing changes.
Here’s what most brands are missing:
A lean, strategic system that builds demand before production, aligns product with real customer needs, and distributes effectively.
Fact: Over 100 billion garments are produced globally each year – 30–40% of them go unsold.
Fact: More than 60% of inventory is marked down before it’s sold.
Fact: Customer Acquisition Costs (CAC) in fashion has risen by 222% in the last 5 years, while customer attention spans have shrunk.
Overproduction is not just wasteful – it’s expensive. And it’s usually a strategy problem, not a product problem.
Growing brands aren’t chasing trends. They’re building ecosystems.
Ecosystems with the right products – products that resonate with the end-consumer, that convert, and build loyalty.
Here’s how:
Have Hero Products
Start with 1–3 products people want from you and talk about.
Not trend-based. Not hype-based.
These are iconic, timeless, brand-defining pieces.
Use Positioning That Sells
Define your why. Make sure every product has a clear value proposition.
Use storytelling, clarity, and education – not just aesthetics.
Cut the Tail
Drop the 25% of your products that are bad sellers. Lean into the products your customers want and expand on those. Use your sales data, not ego.
Be Radically Transparent
Modern customers want more than clothes – they want purpose.
Show your process, share your values, and build community around your mission.
Portia includes Digital Product Passports and traceability tools, so you can easily share product journeys and sustainability info.
Implement Systems and Tools
Most brands operate in chaos – spreadsheets, emails, crossed wires.
You need a system that connects planning, design, buying, production, and marketing in one place. Leverage technology, processes and systems that WORK – to streamline and optimize your business. No more data loss and stacked tech solutions.
Portia brings it all together – in ONE solid platform. From idea to delivery. It’s the operating system for circular, sustainable, profitable fashion brands.
No guesswork. No overcomplication. Just results.
If your product isn’t flying off shelves, don’t rush to create more.
Fix the system first.
Portia helps you:
- Build and manage product lines with clarity and purpose
- Create budget estimations by planning based on real data
- Communicate your story and product information in every product you launch via DPPs
- Reduce cost, chaos, and waste
- Stay compliant with upcoming EU regulations
See how Portia can streamline your product strategy and operations:
